60 min
600 AED

Merchandising rules and consumer potential

For Pharmacists
Soft skills
Author
Alshami Medhat
17 Feb Monday
GMT+4
22:00 PM
Only registered users can participate in the webinar. The profile must be fully completed with the most current information.
  • Technical requirements for attending the webinar:
  • Internet-enabled device: PC, laptop, tablet;
  • Internet speed at least 1024 Kbps;
  • The presence of speakers and / or headphones on the device;
  • Recommended browser for attending the webinar is Google Chrome;
  • To participate from a mobile device, you need to download the application:

When you join the webinar, please write in the webinar ID: 978571993

Wonder how to pick the rules for your pharmacy merchandising?

Join us for the "Use of merchandising rules with consideration of the consumer potential of a retail unit in a district, city" webinar!

 

We will discuss:

  • Determination of the target audience of a retail unit  
  • Assessment of competitors' offers.
  • Choice of own position in a district, city, on a street
  • Analysis of the demand during a year on product groups. Determination of the assortment policy
  • Determination of role groups of the product grid – basic products, seasonal, novelties, binding products for cross marketing
  • Determination of the optimum format for the retail unit territory, planning of sales indicators and setting of purposes and objectives for the conversion boost with help of merchandising during a week, month, season, year. 
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