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60 min

Features Advantages Benefits (FAB) : outbound inbound marketing in pharmacy

14 Apr
1 : 00 PM (+2 GMT Cairo) 3 : 00 PM (+4 GMT Dubai)

ZOOM platform

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For Pharmacists, Soft skills

 Features Advantages Benefits (FAB): outbound inbound marketing in pharmacy


ZOOM PLATFORM . ARABIC LANGUAGE 

3pm Dubai time , 1 pm Cairo time

Along with Dr Hala Nubani


 

This webinar with Dr. Hala Nubani aims to familiarize the pharmacists all levels, about what exactly FAB Techniques means, and how we can use this technique in promoting pharma product to become an expert in selling and persuasive.

What is inbound and outbound marketing, how we can consider them to pharma marketing.

Goals:

This webinar aims to familiarize pharmacists with FAB selling techniques “ Features tell but benefits sell “ , Inbound and outbound marketing.


Target audience:

  • Retail pharmacists,
  • Pharmacists, Pharmacy heads,
  • Pharmacy managers.
  • Clinical pharmacists

By the end of this webinar the participants will able to :

1. Define FAB selling techniques.

2. How we can promote pharmaceutical pharma product by using FAB selling techniques describing your product in a way to attract the customer attention.

3. When we can use inbound / outbound marketing , what is the most effective to get the attention from  target customers.

 

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Author
Dr Hala Nubani
Pharmacist, e-medical representative and marketing strategy advisor
Only registered users can participate in the webinar. NB! Do not forget to complete your Profile and to download a ZOOM app, before the webinar starts.

Technical requirements for attending the webinar:

  • Internet-enabled device: PC, laptop, tablet;
  • Internet speed at least 1024 Kbps;
  • The presence of speakers and / or headphones on the device;