Training targets: AN INTRODUCTION ABOUT CATEGORY MANAGEMENT OF RETAIL STORES AND PHARMACY.
Category management in retails has evolved as a response to address the
problems associated with the entire demand and supply operation sequence,
it has evolved, as the consumers are changing it continues to evolve.
WHERE TO START:
Each pharmacy (chain) makes their own category Management process,
building on a foundation of strategies associated their
1. Store format,
2. Target customers,
3. Competitors and
4. Sponsored brands or Brands they represent.
In the scope of this course, you will learn:
The strategy of the category management gradual integration in the pharmacy
Technologies and tools of forming, optimizing and managing the product matrix
and product categories, which are ready to be applied;
A clear understanding of what should be done on the daily basis in order to ensure a
balanced range of products provided by the pharmacy as well as to make sure that
the pharmacy is competitive, profitable and provides high sales.
The category management framework allows the Pharmacy to become more strategic in their overall approach to the market based on their Shoppers. The guidelines and processes developed in this framework arms category management, pharmacy operations and procurement. Pharmacies which are able to clearly define and articulate their processes, principles and guidelines are much more likely to be successful in their endeavors in category management. Pharmacists should effectively review their category management foundations including their strategies and approach to ensure that they are relevant to their business model and the way the pharmacy is functioning, Sometimes going back to the foundations can help you to carve out a new path for the future. As the world changes, the shoppers habit changes we need to adjust and improve our approaches to stay relevant in today’s world.
This course is a part of our soft skills education training.
Taking all courses within the training can boost the sales of your pharmacy business by 20%*.
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